Who We Are
In the new beauty landscape, cultural relevance has become as critical as visibility in building brands. We help brands thrive in this new universe by clarifying their point of view, forging meaningful connections with culture, and delivering comprehensive, inventive, and deeply influential outreach.
Our Founder
Dana Kaynes, a powerful voice in beauty communications, has shaped how brands are built, positioned, and kept relevant throughout her career. With decades of experience in brand launches, reinventions, and defining moments, she brings instinct, original narratives, and strong media relationships to her projects. Dana's work spans luxury, mass, and niche beauty markets, including helping Sephora open its first 150 U.S. stores. Her expertise encompasses every stage of growth, transforming awareness into credibility and, ultimately, loyalty.
Services
Our experience spans global personal-care brands to exclusive luxury launches, enabling us to engage at every growth stage.
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We create engaging narratives that connect your audience to your brand, ensuring a clear and impactful message that boosts visibility and resonance.
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By aligning the company’s brand with the founder's personal story, we build trust and differentiate your business in a competitive market.
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We strategically place your brand across digital, broadcast, and print media, ensuring a constant flow of meaningful editorial buzz through features, profiles, product placements, podcasts, and broadcast segments.
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We create unforgettable brand experiences by blending product education with entertainment, enhancing sensory experiences and boosting social media engagement and brand loyalty.
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We link brands with culturally relevant celebrities and influencers to build community and drive purchase intent through shared values and viral campaigns.
Contact us
Interested in working together? Fill out our form, and we will be in touch shortly. We can’t wait to hear from you!